Brief

Project Proposal

Project Proposal

The brief I have chosen to undertake will be the body shop. The project is asking me to “Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.” And my design should include four different products from the stated “Tea Tree (skincare for blemished skin) White Musk (fragrance) Liquid Foundation (make-up) and Body Butter (all over body moisturiser)”

The body shop has some strong core values within the company, so I will be focusing my designs around these five values.

• Against Anima lTesting

• Support Community Fair Trade

• Activate Self Esteem

• Defend Human Rights

• Protect the Planet

When looking at the Body Shop website, I noticed a consistent style throughout all the products. The brand concentrates on floral images using natural colours within their designs, I like this idea however I feel that it has been seen before, there is no uniqueness.

The brief asks that I remain connected to all the other Body Shop product’s, I will do this by keeping a floral theme but adding a modern, funky, fresh twist.  My final design needs to be both aesthetically pleasing and eye catching.

My plan for the project is to build a 5-piece gift set including all the products from above. I will hopefully be building my own mold for the bottles and will be creating my own labels for the packaging. I will also be creating five separate advertising cards / posters to support the gift set. I will be adding a fresh design to each post card; the theme of the card will follow that of the product.  On the back of each card I will talk about the core Body Shop values.

The gift set – I am not sure yet how I will make the box and packaging, but it must work with all the Body Shop core values and also attract the same audience and a new audience. I will create my own labels for all the packaging items, again I want to stick to the Body Shop theme using floral designs and small bottles and giving each bottle a personality, however this will not continue into my post cards as I am trying to attract a new audience as well. Natural colours is how I will start with my designs but through the process I have no doubt I will brighten them up as I love colour and feel it is one of the most important things to a design.

The post cards/posters – The reason for adding these into my project is the fact I will need to promote these new products and attract new audiences, also I went into Manchester today and noticed how all new products are advertised in shop windows or inside the store and I think post cards, and posters are a great way of getting my design out there. This would also be great for my portfolio, as I would be able to show the client I like to extend what I do and not just stick to the brief requirements.

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Action Plan

Action Plan

·      Start Blogger and Sketch book with D+AD brief

·      500 word proposal

·      Action plan

·      About Body Shop and the four products

·      Brainstorm key words about the brand (with group and individual)

·      Evaluate brainstorm

·      Target audience and how this will effect my design

·      Research the five core values

·      Before I even look at the design process I need to look at marketing strategies

·      Promoting my work

·      Making it work – colours, fonts, images etc.

·      Extending the logo – adding floral frame

·      Researching brands, logos, packaging / templates

·      Own ideas for Packaging

·      Sketches

·      Break it down to four designs

·      Take the four designs further with more detail

·      Target and evaluate problems with each design

·      Finalise packaging product

·      Repeat same process for post cards / posters

·      Evaluate

About Body Shop

"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed."

                Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop 

The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide.

against animal testing
Every one of our products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.

for trading fairly
We believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Fair Trade. We believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Fair Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients.

our five core values
The Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Fair Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.

our charitable foundation
We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

Five Core Values

The four products i must use in my project.

Tea Tree (skincare for blemished skin)

  White Musk (fragrance) 

 
Liquid Foundation (make-up)  

  Body Butter (all over body moisturiser)

Group and Individual Brainstorm

As my original group were all doing diesel, Jason thought it would be best to split me, Russ and Abbey into a new group as we are doing the same brief.

Before switching, I asked the group if they could give me a few words with came to them when they thought about the body shop. Hear is what they give me.....

Organic
Fresh
Healthy
Oils
Cleansing
Refreshed
Reinvented
Regenerated
Revitalised
Body wake up
Bio Goo
Clever germs

My Brain Storm - (original sketch in sketchbook)