Brainstorm
I decided to stay with what The Body Shop liked to use in their designs, Flowers. So as i still want to target the five core values i thought about making middle of the flower the world and having petals coming out from it.
This concept i had the idea of using each core value and turning it into and image.
for example the woman with the flowers inside her would of been to promote "actve self - esteem" making design beautiful but the value serious. I think this worked well but it was un original and had no spark. It doesnt get my point across strong enough either.
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