My idea behind this design come from research and my survey ( survey is two posts down ) The Body Shop struggles getting accross the five core values they support and i wanted to create something that was so obvious you couldnt miss it. I really like this concept, its unique, fresh and has a lighter side to a serious side. Creating a childish design will attract the audience without them realising the serious side to my design. Hopefully then the audience would read the design and have a much clearer understanding to what The Body Shop is trying to achieve.
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