Project Proposal

Project Proposal

The brief I have chosen to undertake will be the body shop. The project is asking me to “Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.” And my design should include four different products from the stated “Tea Tree (skincare for blemished skin) White Musk (fragrance) Liquid Foundation (make-up) and Body Butter (all over body moisturiser)”

The body shop has some strong core values within the company, so I will be focusing my designs around these five values.

• Against Anima lTesting

• Support Community Fair Trade

• Activate Self Esteem

• Defend Human Rights

• Protect the Planet

When looking at the Body Shop website, I noticed a consistent style throughout all the products. The brand concentrates on floral images using natural colours within their designs, I like this idea however I feel that it has been seen before, there is no uniqueness.

The brief asks that I remain connected to all the other Body Shop product’s, I will do this by keeping a floral theme but adding a modern, funky, fresh twist.  My final design needs to be both aesthetically pleasing and eye catching.

My plan for the project is to build a 5-piece gift set including all the products from above. I will hopefully be building my own mold for the bottles and will be creating my own labels for the packaging. I will also be creating five separate advertising cards / posters to support the gift set. I will be adding a fresh design to each post card; the theme of the card will follow that of the product.  On the back of each card I will talk about the core Body Shop values.

The gift set – I am not sure yet how I will make the box and packaging, but it must work with all the Body Shop core values and also attract the same audience and a new audience. I will create my own labels for all the packaging items, again I want to stick to the Body Shop theme using floral designs and small bottles and giving each bottle a personality, however this will not continue into my post cards as I am trying to attract a new audience as well. Natural colours is how I will start with my designs but through the process I have no doubt I will brighten them up as I love colour and feel it is one of the most important things to a design.

The post cards/posters – The reason for adding these into my project is the fact I will need to promote these new products and attract new audiences, also I went into Manchester today and noticed how all new products are advertised in shop windows or inside the store and I think post cards, and posters are a great way of getting my design out there. This would also be great for my portfolio, as I would be able to show the client I like to extend what I do and not just stick to the brief requirements.

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