Internet Research

I love the style of packaging the products have, instantly they look fresh, and are very eye catching. However, the design is very simple and un original, but i do like how clean and professional the design looks as a whole.

Very simple box design, products have soft blended in colours and overall looks very professional. Having the recycle logo on the box also shows they care about the environment and shows the want to become a social responsible company.

When i saw this design, i instantly wanted to create something like this, however I dont think i can create something completely different without people thinking i just copied from this, and i also dont know where i would get the resources from.

 

Retro design really works well, in one of my concepts i might consider working  in the style of art nouveau.

 

This is something Jason pointed out to me. Taking you imagination further is a great way to get yourself heard. I will need to look at doing something like this in one of my designs.

This is where my idea for concept one come up from. I like the design but dont like the idea of the image having a man init, when the body shop normally targets woman.

Again using green for the design and keeping the bsackground original is suppose to show how that the brand is enviromentally friendly. With my design i would like the negative space to create such a strong image to the audience. How can i make my design show i care about the 5 core values and the environment.

The Body Shops current product design. I do not dislike the designs there fresh, natural but they just look good, there is no meaning behind the design from what i can see, which doesn't give the brand justice.

i love swirls and floral borders, so i might consider designing something like this ???

Love the packaging template and like the colour scheme throughout the design. 

I like the labels to this design but think the designer could of been more creative, however this gives me a good idea of shapes i could use for my bottles?

This is my favourite design throughout the project and i will definitely think about doing something like this but with a different shape? image?

I come up with an idea putting i <3 recycling or making the shape of a tree in the recycling logo, but as i have just found out they weren't my own ideas :(

Art Nouveau would be a perfect style for The Body Shop but when i was going through my concepts with Jason, he seems to think i could give more rather than just create a 'nice' design. 

Simple Vector designs are on my favourite styles of graphic design. I love the colour scheme and the box  template, its very simple to the I phone box and will come back to this when making the box.

obviously i need to put some designs i don't like in my research and this is one of them..... the colour scheme doesn't work, it reminds me of a cheaper version of The Body Shop.

Clever simple design but looks really attractive with a nice meaning behind it. 

Some nice floral borders and like the shapes of the packaging.

Class with Jason, Concept Idea 1

Brainstorm

I decided to stay with what The Body Shop liked to use in their designs, Flowers. So as i still want to target the five core values i thought about making middle of the flower the world and having petals coming out from it.

This concept i had the idea of using each core value and turning it into and image. 

for example the woman with the flowers inside her would of been to promote "actve self - esteem" making design beautiful but the value serious. I think this worked well but it was un original and had no spark. It doesnt get my point across strong enough either.

IDN - "FUCKING RECYCLE"

After Speaking to Jason in todays lesson, we both agreed stepping away from the non original floral designs was the best idea.  Looking at IDN magazine, there was some really interesting work designed by "Becky Redman" and this concentrated on recycling and looking after the planet.

As The Body Shop concentrates on these values aswell, we thought it would be best to go down this path instead of doing floral designs.

Another Artist which come to my attention was "Jamie Wieck" and designed a business card which a plant grew out of it when dipped in water.  This to me takes design to another level and this is what i want to achieve in my designs.

IDN magazine - "FUCKING RECYCLE"

Individual Concept 2

My idea behind this design come from research and my survey ( survey is two posts down ) The Body Shop struggles getting accross the five core values they support and i wanted to create something that was so obvious you couldnt miss it. I really like this concept, its unique, fresh and has a lighter side to a serious side. Creating a childish design will attract the audience without them realising the serious side to my design. Hopefully then the audience would read the design and have a much clearer understanding to what The Body Shop is trying to achieve.

EMAIL: Becky Redman

I have emailed Becky Redman about her section in IDN, asking her if she can give me any advise on my project and if she knows of any other designers which also concentrate on increasing the awareness of recycling, eco, etc...

Lets hope she replies.

Survey

 To give me and the group a clearer understanding of what people think about the Brand we have come up with a few questions which will help us improve our designs and understanding of The Body Shop

<a href="http://www.surveymonkey.com/s/8C7K83R">Click here to take survey</a>

We will then upload the responce we get in one week.

Survey Results

The results from the survey has given me a bigger insight to the fact not as many people understand about The Body Shops five core values. I think this is a shame as the brand take alot of pride in doing so. I now know my design must incorporate all these areas which The Body Shop lacks.

How can i help the brand get the point across?

I need to create a design which hits people in the face and doing so i need to make it very clear what i am trying to do.

Did my survey work?

I think this survey has given me a much clearer insight to what people no and dont no. I could of changed the questions slightly to make them easier to understand but the outcome i got back was fantastic and i thank everyone who helped me coming to my conclusion.